Invisible Toys was established as an experimental division in 2015, building on the experience of its parent company, ITechCraft, which had already spent over 14 years in the outsourcing development sector. This new division was created in response to the increasing demand for augmented reality (AR) and virtual reality (VR) development services. Initially, the Invisible Toys team dedicated their efforts to experimentation, aiming to assess the feasibility of developing mass-market applications in the VR and AR space. Their custom AR app development services are designed to foster children's natural curiosity and encourage exploration of the world through play. In addition, adults are also enthusiastic about Augmented Reality, as it enables them to learn and discover new things. With a professionally developed AR app from experts in VR, AR, and AI, users can fully engage in what they enjoy.