Invisible North

Overview

50 - 249

Employees

2012

Year Founded

ABOUT INVISIBLE NORTH

Creativity for the Future of Brand Experience

We are a diverse group of strategists, creatives, designers, and producers who are pushing the boundaries of what's possible. Together, we create meaningful experiences that address business challenges and bring brands to life. Our areas of expertise include strategic consultation, cultural curation and mapping, experiential concept development and execution, art direction, creative strategy, and design optimization.

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Business Consulting Services

30% Design Services

20% Event Management

About the Team

OUR STORY

At Invisible North, we view artificial intelligence not as a shortcut but as an unprecedented tool for research and innovation in our industry. Our approach embraces AI's capabilities while acknowledging its limitations—it cannot truly feel emotions, interpret subtle social cues, or instinctively recognize impactful ideas. We believe the future's leading agencies will blend AI with deep curiosity and sharp judgment rather than relying solely on automation. This philosophy was highlighted recently when our representative joined an esteemed panel at NY Tech Week to discuss how creatives are shaping the future by humanizing AI in business. By combining technology with human insight, Invisible North strives to push the boundaries of experiential marketing and creative strategy.

About the Team

OUR STORY

At Invisible North, we view artificial intelligence not as a shortcut but as an unprecedented tool for research and innovation in our industry. Our approach embraces AI's capabilities while acknowledging its limitations—it cannot truly feel emotions, interpret subtle social cues, or instinctively recognize impactful ideas. We believe the future's leading agencies will blend AI with deep curiosity and sharp judgment rather than relying solely on automation. This philosophy was highlighted recently when our representative joined an esteemed panel at NY Tech Week to discuss how creatives are shaping the future by humanizing AI in business. By combining technology with human insight, Invisible North strives to push the boundaries of experiential marketing and creative strategy.

Portfolio

ConsenSys: The Merge, Ethereum Evolved

Unknown

For years, ConsenSys has been developing an enhanced version of the internet that leverages decentralization to provide greater security, privacy, and opportunities for everyone. However, the public's understanding of Web3 has been hindered by complex terminology and a closed-off culture, leaving many people confused about Ethereum and the Merge. ConsenSys aimed to use the Merge as a chance to introduce mainstream audiences to Ethereum and the future possibilities that Web3 holds for everyone. To facilitate this, Invisible North crafted a campaign to spark discussions with a diverse audience, ranging from tech enthusiasts and crypto novices to traditional finance experts who may be skeptical about decentralized finance, fostering a collective dialogue about our interconnected future.

adidas: (PROBABLY) Real in Miami

Unknown

adidas aimed to investigate the limits between the virtual and the real world. The event, titled (Probably) Real, showcased the brand's foray into web3, inviting a select group of guests into the adidas metaverse and unveiling their inaugural line of wearables called Virtual Gear. This exclusive exhibition in Miami welcomed holders of Into the Metaverse NFTs and partners such as Bored Ape Yacht Club, Pixel Vault, and Admit One. Attendees experienced virtual runways, NFT origin artifacts, and interactive AR technology from DRESSX, guiding them through adidas's expanding metaverse. Besides getting a first look at Virtual Gear, guests also learned about the design process behind the new wearables and had the opportunity to try on the collection in real time.

Coachella: Coachella Goes Web3

Unknown

Coachella approached us to reignite the excitement that draws thousands of festival-goers to Indio annually. Following a two-year break, the festival had to adapt to the quickly merging realms of physical and digital experiences, along with evolving expectations for in-person events. Coachella entrusted us with crafting their NFT strategy and creative direction. The campaign began with Coachella Keys, which included 10 inaugural lifetime passes, as well as the In Bloom NFT. This NFT was available to all festival attendees, transforming into desert flowers of different values and providing exclusive benefits.

Locations

Headquarters

55 Washington St

New York, New York, United States 11201

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Overview

About the Team

About the Team