The journey began in the early 2000s when Cheryl Eisen transformed an unsold property by designing a James Bond-themed space that rapidly attracted attention, culminating in a purchase by Daniel Craig himself. Today, Cheryl leads Interior Marketing Group (IMG), a talented team of 80 professionals including designers, project managers, and fabricators dedicated to crafting compelling visual stories for premier real estate. Recognizing the importance of unique furnishings, Cheryl initiated custom-made pieces when existing options fell short, enhancing buyer appeal. IMG's captivating interiors often result in fully furnished sales. Blending innovative design with strategic PR and marketing, the company consistently ensures its luxury listings stand out, offering everything from high-end staging to turnkey concierge services — all imbued with a distinctive “It Factor.”