After 17 years of running a full-service digital agency, I sold the business but remained passionate about digital marketing. Witnessing many small and medium-sized businesses struggle to find direction or achieve tangible results in an increasingly complex digital landscape inspired me to create Interakt. Recognizing that chasing every new channel can distract from effective marketing, Interakt was established to help these businesses master the fundamentals. By concentrating on one or two core digital channels and executing them well, Interakt aims to help 'big little businesses' in Halifax forge genuine connections with their customers and achieve meaningful results through tailored digital marketing strategies.