Leading the rebrand projects for Sushi King's website and loyalty app marked a significant milestone in my career. Collaborating with dedicated team members, we transformed the loyalty app into a simple, intuitive, and rewarding experience, addressing user pain points after months of study. Simultaneously, we revitalized the website, enhancing it with engaging features like a moving sushi kaiten belt, allergen information, new menus, and calorie details to reflect our commitment to transparency and care. Special thanks to colleagues and partners who contributed to bringing this vision to life. These initiatives not only improved user experience but also reinforced Sushi King's brand promise. We’re excited about the future and invite everyone to explore the new website and upgraded app, promising even more rewarding experiences ahead.