Butcombe Brewery - Shopify Migration
Inspira Digital developed a new Shopify store for Butcombe Brewery, aiding the Bristol-based brewery in updating its online shop and establishing a focused D2C ecommerce platform for beer, merchandise, and gifting.
**Project Summary**
**Client:** Butcombe Brewery
**Industry:** Brewery, alcohol & D2C beverage sales
**Platform:** Shopify
**Services:** Shopify launch, platform migration, store setup, theme design, product reviews, Klaviyo integration, click & collect, B2B
**Result:** New Shopify store launched with a 5.4% conversion rate
While Butcombe already had a website promoting its brewery, tours, pubs, and inns, the ecommerce section was minimal and felt secondary. Instead of overhauling the entire company site, Butcombe sought a standalone online store that could concentrate solely on product sales, enabling the main website to function independently of ecommerce and alcohol retail regulations.
We initiated a workshop to outline the store’s requirements and determine the most suitable Shopify configuration for the brand. Using the Concept theme in Shopify 2.0 as a base, we customized the design to create a unique storefront that showcased Butcombe’s heritage, premium beers, and established identity from the South West. The new store was organized for easy product discovery, featuring intuitive navigation along with categories and filters for cans, bottles, mini-kegs, casks, alcohol-free and gluten-free beers, and merchandise.
Additionally, product pages were enriched with detailed descriptions, user reviews, and food pairing suggestions to assist customers in selecting the right beer. We implemented essential ecommerce features such as age verification, automated promotions, newsletter incentives, Klaviyo integration, Yotpo reviews, and Rewind backups. The outcome was a sleek, contemporary Shopify store that provided Butcombe with a dedicated D2C sales channel, launching with a 5.4% conversion rate.