Innovo Benefits Group has steadily elevated its presence among Massachusetts' top employee benefits firms, as reflected in the Boston Business Journal's 2026 rankings. Led by President Eric Gulko, who shares his insights on rising health care costs through podcasts and media appearances, the company champions impartial, client-first guidance. Their recent expansion includes integrating new clients with the support of consultant Bertz, ensuring smooth transitions. Innovo's national engagement is strengthened by its membership in United Benefit Advisors, an alliance of independent benefits firms. President Gulko also contributes his expertise on the Employer Coalition on Health board, addressing regional health care challenges. Committed to empowering small businesses and HR professionals, Innovo delivers comprehensive support amid the complexities of employee benefits management.