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The Information Company - TIC

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Overview

$1,000+

Min Project Size

< $25/hr

Avg Hourly Rate

50 - 249

Employees

1999

Year Founded

ABOUT THE INFORMATION COMPANY - TIC

Corporate Storytellers

TIC is a content-driven communication agency specializing in UX Design, Internal Communication, and Thought Leadership Content. Our goal is to empower companies with communication strategies that enhance their brand and align stakeholders with their brand mission. With over 25 years of experience, we have collaborated with some of India's largest corporate websites, creating engaging and award-winning design and content across both digital and print platforms. Visit us at www.ticworks.com. Our services include: - UX Design Strategy - User Research - UI Design - Website Development - Internal Communication - Intranet Development and Management - Content Strategy - Employee Engagement Campaigns - Thought Leadership Content - Communication Strategy - Authored Articles - Leadership Speeches Check out our portfolio at https://www.ticworks.com/case-studies/. Connect with us at 8425814016 / 17 or via email at solutions@ticworks.com.

LANGUAGES SPOKEN

EnglishHindi

HIGHLIGHTS

$1,000+

Min Project Size

< $25/hr

Avg Hourly Rate

50 - 249

Employees

1999

Year Founded

Services

Focus

Industries

Clients

Services Provided+3 Services

70% Brand Identity Design

30% Logo Design

50% Content Marketing Strategy

20% Social Media Marketing

10% Pay Per Click

20% Other Digital Marketing

100% Custom Web Application Development

40% UX Research & Usability Testing

About the Team

OUR STORY

Since its founding in 1999, TIC has collaborated with India's top corporate giants such as Tata Group, Aditya Birla Group, Mahindra Group, and Godrej Industries, managing communications, designing websites, and publishing award-winning magazines. Celebrating its 25th anniversary in 2024, the company evolved its services to include UX design strategy, website development, internal communications, publications, thought leadership content, and social media, maintaining impactful solutions for leading Indian businesses. TIC's storytelling excellence was recognized with the Best Storytelling Award for Horizons, created with Tata Trusts, at the 4th Sustainability Summit & Awards 2024. The company also earned accolades like the Platinum Hermes Creative Award for the Rallis India corporate website and Silvers for NIIT University’s website. Guided by experienced mentors and recently

Portfolio

Sterlite Power-The Grid-Digital Magazine

Unknown

Objective: Develop a digital asset highlighting Sterlite Power's achievements and establishing it as a leader in the power transmission sector. Challenge: Our audience consisted of technical professionals within the power transmission field. We needed to produce focused content tailored to this specific group, which included investors, partners, employees, media representatives, and government officials. Moreover, this asset had to reinforce Sterlite Power’s image as both a thought and industry leader. Strategy: We launched The Grid (https://thegrid.sterlitepower.com/), a quarterly digital magazine designed with a modern, user-friendly interface. The content was crafted to meet our goals by featuring the latest innovations from Sterlite Power, alongside thought leadership articles and industry insights authored by our leadership team. Outcome: The inaugural issue was a tremendous success. It was sent out as a newsletter to all stakeholders—both internal and external—and achieved a high open rate. The community praised the quality of both the design and the content.

Godrej group-Design Dekko

Unknown

Objective: Create a unique platform for architects and interior designers to network, collaborate, and engage with one another. This platform should be visually appealing, practical, focused on community interaction, foster discussions, and support business growth. Challenge: Developing a dynamic community specifically for architects and interior designers to share ideas proved to be a new undertaking. We needed to understand the preferences and motivations of this knowledgeable audience to design a platform that would capture their interest. Strategy: To effectively establish a vibrant community, we prioritized gathering input from our target audience. We conducted a UI/UX study that included surveys and discussions with experienced architects and interior designers to identify their expectations for such a platform. This research informed our content, design, and engagement strategy, designed to captivate the audience and enhance participation. We built the website using open-source technology. Outcomes: Blending elements of LinkedIn and Instagram, www.designdekko.com has cultivated a robust user community within its first year, with numerous professionals actively contributing to guest blogs. Brand Design Dekko has gained recognition within the design sector, and more professionals are showcasing their portfolios and reaping the benefits of the platform. Additionally, Design Dekko maintains a strong presence on social media.

Aditya Birla Group-Explainer video for an SOS app for employees.

Unknown

Overview: A video was created to introduce the Code Red app developed by the Aditya Birla Group, which aims to ensure employee safety during emergencies, regardless of their location. Execution Challenge: The video was simple, but the timeframe was very limited. Strategy: An illustrated explainer video was produced to demonstrate the app. We recorded a user-friendly navigation guide to highlight the app's ease of use and encourage employees to utilize the service in emergencies. The video was intentionally kept concise with a streamlined script to accommodate shorter attention spans. The script was available in both English and Hindi to promote usage among employees in non-metro regions. Outcome: The video was completed in time for the app's launch, effectively providing employees with the necessary information about the app. It successfully raised awareness among all staff regarding the services offered by the Group, leading to a very favorable reception for both the video and the app.

9 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

< $25/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

< $25/hr

Cost Rating

N/A

What Clients Have Said

“

"The Information Company - TIC delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Brand Identity Design

Logo Design

Content Marketing Strategy

Social Media Marketing

Pay Per Click

Other Digital Marketing

Custom Web Application Development

UX Research & Usability Testing

Product UX Strategy

Interaction Design

Explainer Video Production

Locations

Headquarters

606 Aggarwal Trade Centre, Tower A, Sector 11 CBD Belapur

Navi Mumbai, Maharashtra, India 400614

+918425814016

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