Tanger Outlets 2018 Integrated Marketing
OBJECTIVE infinitee has been the primary agency for Tanger Outlets for over 20 years. A key aspect of sustaining this long-term partnership involves the conceptualization and development of Tanger’s national campaign each year. With engaging language and strategic marketing tactics, we effectively communicate the shopping and saving experience at Tanger in innovative ways year after year. The Spring 2018 campaign was no different. SOLUTION infinitee designed and executed the 2018 campaign theme—FEEL THE DEAL. The objective was to motivate shoppers to set aside their devices and experience the deals in person at Tanger, highlighting that the Tanger shopping experience is unparalleled. By featuring a diverse group of individuals across all age groups and product categories, along with a consistent message, this lively campaign illustrates that Tanger offers something—and savings—for everyone! Tanger aligns its annual campaign launch with the debut of the spring TangerStyle sales period. With this in mind, we began planning assets in the fall of 2017, starting with the production of spring film and print materials. We assembled and coordinated styling, photography, and video teams from across the country to deliver a comprehensive campaign executed across multiple platforms, including leasing materials, website content, national television, online videos, national print publications, programmatic digital media, direct mail, outdoor advertising, social media, blogs, radio, and more.