Dr. Nancy O'Hara - Branding and Marketing
We assisted Dr. Nancy in devising a strategy to expand her reach beyond her in-person practice by incorporating digital products and services. Our initial step involved creating a fresh brand identity, defining her messaging, and identifying her target audience to effectively communicate with them. Together, we designed her product suite to ensure that her book, membership, and mentorship offerings were strategically aligned to support more practitioners in the PANS/PANDAS BGE field. By collaborating, we helped her promote her book, membership, and mentorship opportunities during her speaking engagements, enabling her to extend her impact beyond one-on-one consultations. We developed a lead magnet funnel to promote her book while creating strategies to upsell her membership and mentorship programs. Additionally, we revamped her brand and rebuilt her website from scratch, managing all aspects including branding, copywriting, strategy development, funnel creation, sales coaching, video coaching, and brand imagery. On the technical side, we set up everything on the Kajabi platform, including membership and mentorship programs, payment and cart integrations, client login access, and email marketing sequences. This system now operates around the clock on her new website, allowing clients to sign up on demand.
Here’s a summary of what we accomplished over 12 months as part of the Growth Package:
- Strategy Development
- Branding
- Video Coaching
- Sales/Script Writing
- Personal Story Coaching
- Book Funnel Creation
- Email Marketing
- Funnel Management (Sales, Cart, Thank You Pages)
- Marketing Materials (Lead Magnet PDF, etc.)
- Website Design and Development
- Backend Integration on Kajabi
- Membership Program and Backend Setup
- Mentorship Program and Backend Setup
Following the launch, we transitioned to the Scale Package, which included LinkedIn outreach, social media management, and ongoing email marketing. Watch her testimonial here: [YouTube link](https://www.youtube.com/watch?v=v3DzLHnfS7M&t=8s).