Industrial Marketing, founded by Matt Barden in 2012 (originally SEOptiks), specializes in empowering small and midsized manufacturers through tailored digital marketing and innovative software solutions. Their unique Demand Discovery Ladder combines search optimization with software monitoring to transform websites into powerful business generators. By analyzing website data, they help clients identify promising leads that drive future growth, emphasizing that technology must be complemented by human expertise to close deals. Co-founder Mark Manuel, known as the “Manufacturing Ambassador,” leverages extensive industry connections to translate insights into tangible opportunities. With over 400 manufacturers served and millions in revenue generated, Industrial Marketing is committed to de-risking company futures, supporting nonprofits, and delivering effective, data-driven strategies that foster lasting success.