ICRC is a prominent player in India, specializing in Sales Promotions, Merchandising Solutions, and Branding & Event Management in both urban and rural markets. Its key advantage is its expertise in rural promotional campaigns, which have significantly aided major brands such as HUL, P&G, Pidilite, Marico, and Nestlé in accessing rural markets and reaching every corner of India. Since its inception in 1990, ICRC has become a trusted partner for numerous influential brands in Sales Promotion, Merchandising, and Branding initiatives. ICRC has established strategic relationships with major agencies like O&M, Mudra, Lintas, HTA, Percept, and Meccan. It is regarded as a reliable outsourcing resource for national-level promotions in both rural and urban settings, boasting a robust network throughout India. The company’s Sales and Brand Promotion activities are thoughtfully crafted and planned based on market needs, current trends, and an in-depth understanding of consumer behavior. These initiatives are executed with passion and efficiency by a team of experienced professionals and strong logistical support. ICRC provides a wide range of services, including Consumer Contact Programs (Rural/Uban), Point of Sale Promotions, Customized Rural Promotions, Merchandising Activities, and Value-Added Marketing Activities. With well-established offices in Pune and Mumbai, ICRC effectively conducts its promotional activities across India. The company has excellent warehousing facilities in all major activation towns and a skilled team of Project Coordinators for management and data processing at key locations throughout the country. We maintain a proficient network of male and female promoters and operational associates to handle operations on a pan-India scale.