Local SEO Domination: 1,350% Growth Year-Over-Year
Problem Insight Pest Control was a highly successful door-to-door sales company that had minimal online visibility. Although their four Google My Business listings boasted hundreds of authentic 5-star reviews, they were not appearing in the Map Pack for popular search terms. As a result, Insight Pest was seldom getting phone calls or online inquiries from their limited digital marketing efforts. Given the seasonal nature of their business, with pest control demand peaking in the summer months, Incline Marketing was engaged to enhance Insight Pest's rankings before the demand surge to maximize client value.
Solution Incline Marketing commenced with a custom website redesign, distinct from the corporate-controlled site. The new site included over 15,000 words of SEO-optimized content and a structure conducive to supporting multiple locations and Google My Business listings. After the website launch, Incline Marketing audited and corrected business listings across the internet for all locations, in addition to securing local backlinks for each site. They implemented sitewide and location-specific schema on every page of the website and continued backlink efforts over several months. Many other proprietary SEO strategies were also executed during this period.
Results Thanks to Incline Marketing’s strategy, Insight Pest Control achieved remarkable results. Since taking over the account in January 2019, Incline Marketing generated a total of 5,034 phone leads and 5,856 clicks to the four Google My Business listings, representing increases of 1,350% and 1,138% year-over-year, respectively. As of this writing, Insight Pest Control ranks in the top 3 organically for all targeted keywords. Below are the map ranking grids for their Google My Business locations, along with the results of the combined listings.