Avicenna International School
**Digital Establishment of an International School Brand**
**Client Background:** Avicenna International School (AIS) was conceived as a transformative initiative for the existing Islamic International School, which was part of the Islamic Research Foundation and had been closed. With the closure of the previous institution, there was a need to instill renewed hope in students and staff by establishing a fresh foundation for excellence in education. The management team was entirely new, and it was time for a complete overhaul of the old school’s image.
**Our Challenges:** When the management approached INCI Tech, AIS had yet to be named. Our work was diverse and complex, aimed at creating a strategically relevant, internationally appealing school brand. We took on the responsibility of fulfilling all digital needs of AIS and branding it to become one of Mumbai's most recognized and respected schools, with potential for future expansion. INCI Tech was deeply involved in every stage of AIS’s establishment, from strategy through to design and promotion.
**Our Strategy:**
1. **Research and Analysis:** We began by conducting several interactive sessions with the client to grasp their vision and perspective. We also researched the latest trends in digitally establishing schools.
2. **Resource Allocation:** Next, we organized our resources by expertise into design, development, content, and support teams to manage the project's complexity effectively.
3. **Web Design:** We created at least three different webpage designs for client review. After one was approved, we completed the entire website design before passing it to the development team. During this time, our designers prepared various web and offline elements necessary for the website launch and school inauguration.
4. **Communication:** We maintained a constant line of communication with the client, providing weekly reports and updates to ensure all stakeholders were informed of the progress and next steps.
5. **Content Development:** We crafted relevant content for the website and other materials, ensuring alignment with the school's ideology and philosophy.
6. **Final Checks and Launch:** After conducting a final check and proofreading of all designs, developments, and content, we created the domain and launched the website.
7. **Post-Launch Support:** Once live, we ensured the website ran smoothly and managed communication throughout various phases until we achieved complete client satisfaction.
8. **Ongoing Updates:** Since launch, the website has been regularly updated for bugs and malware, and content—including news, events, and important announcements—has been continuously refreshed.
**Client Success Story:** Within a year of its launch, the school website has attracted significant traffic from across India. We delivered the website on schedule, and the positive initial user engagement reflects the excitement surrounding it. The appealing designs and interactive interface of the AIS website have garnered excellent reviews, aiding in promoting and establishing the school as a respected brand. The successful digital promotion has also resulted in substantial revenue for AIS and opportunities for enrolling more students. Currently, AIS is delivering education through its international curriculum to a growing student population, and we are eager to support their future expansions with this esteemed client.