Impacto

Impacto is a search marketing agency located in New Zealand that specializes in Google Ads, SEO, and AI search visibility. Our mission is to assist businesses in enhancing their visibility on traditional search engines as well as AI platforms like Google AI Overviews, ChatGPT, Claude, and Perplexity. We focus on optimizing how companies are presented when potential customers research services and products, compare options, and seek information before making inquiries. Rather than employing disjointed strategies, we integrate paid traffic, organic rankings, website structure, and conversion tracking into a cohesive system. Our campaigns are designed around genuine inquiries and sales rather than mere clicks or impressions. Our offerings include: Google Ads strategy, setup, and ongoing optimization SEO targeted at commercial intent and local demand AI visibility enhancement for LLM and generative search outcomes Conversion tracking, call tracking, and CRM attribution Optimization of landing pages and conversion rates We primarily collaborate with service-oriented businesses and those with multiple locations throughout New Zealand and Australia. Clients usually reach out to us when they receive traffic but lack sufficient inquiries, experience inconsistent leads, or require clearer connections between their marketing expenditures and revenue. We do not enforce long-term contracts, focusing instead on iterative improvements and optimizations based on relevant KPIs for the business.