PROJECT: STANCO PROMOTION STRATEGY
Stanco Group, an international engineering firm that has been active since 2005, manufactures bottle filling lines in Ukraine and sells them across the US, Europe, Asia, and Africa. The company manages a complete production cycle, encompassing development, manufacturing, and support services. Stanco Group’s equipment is used by over 1,000 companies and its products are available in 14 countries worldwide. As the company expanded into international markets, a new marketing strategy was necessary.
**GOALS**: To create a sustainable brand that attracts large clients.
**MARKETING STRATEGY**:
- Conducting market analysis of bottling lines
- Analyzing competitors
- Establishing the brand’s tone of voice
- Defining a unique selling proposition
- Selecting promotional channels
- Developing an annual marketing budget.
**MARKETING SUPPORT**: A dedicated project manager coordinated the team’s efforts to ensure that both the client and the agency could meet shared objectives and build a sustainable brand.
**SOCIAL MEDIA MARKETING**:
- Established uniform corporate accounts across social networks
- Generated diverse content including reputational, promotional, news, and communicative posts
- Launched targeted ads on Facebook and Instagram.
**REPUTATION MARKETING**:
- Updated and optimized the Google My Business account, including photos and information posts
- Registered the company on credible review platforms and addressed negative feedback.
**WEBSITE REDESIGN**:
- Restructured the main website
- Implemented advertising campaigns and SEO strategies
- Created an adaptive design to meet effective promotion standards
- Prepared the site for advertising and SEO efforts.
**YOUTUBE PROMOTION**:
- Developed a promotion strategy for the YouTube channel
- Designed and optimized the home page
- Created and optimized playlists
- Planned and uploaded content
- Promoted videos to enhance brand awareness
- Conducted performance analysis to inform future planning.