Illusive Media is a film production company co-founded by its creative director, Shomi Patwary, a Bengali-American video director and producer recognized for his distinctive and innovative approach. Initially established as a web design firm, the company transitioned into a full-fledged production studio when Shomi's wife, Punom Patwary, took on the role of executive producer. The company specializes in film production, creative direction, editorial services, and interactive design. At the 2016 MuchMusic Awards, Illusive Media received multiple nominations for its production of Belly's hit single "Might Not" featuring The Weeknd, including Video of the Year, Best Hip Hop Video, and Best MuchFact Video. Additionally, Illusive served as director and executive producer for Sony Music's documentary marking the 25th anniversary of Enter The Wu-Tang (36 Chambers), which earned eight Telly Awards, including a gold award for general documentary. The company has collaborated with a diverse range of celebrities, such as Beyonce, A$AP Rocky, The Weeknd, Diplo, Shah Rukh Khan, Kevin Hart, and Mark Ronson, among others. Illusive has also partnered with several prominent brands like Google, Facebook, UPS, Snapple, Mountain Dew, Adidas, Pepsi, and the NBA, among many others.