illumination CMO Executive Marketing

With over 25 years of experience as a fractional CMO in the fintech and financial services sectors, I excel at grasping business strategies and transforming them into effective marketing plans that drive growth. Fintech founders are renowned for their speed, focus, and ambition. However, as their products evolve and teams expand, the marketing strategies that were effective in the beginning may start to lose their impact. That’s where I come in. I have spearheaded marketing transformations for companies like Qtrade, Scotia iTRADE, and NEI Investments, achieving 230% growth and doubling conversion rates while halving expenses. Currently, as a Fractional CMO, I apply that same strategic insight to help grow fintech and edtech companies through my Clarity Sprint™—a 30-day intensive program aimed at diagnosing successes, addressing weaknesses, and establishing a marketing framework that builds investor trust. Additionally, I host CMOs Without Borders, where I engage with founders and operators about the complexities of growth. If you're wondering whether a fractional CMO is right for you, take the quiz: Do you need a Fractional CMO? https://bit.ly/4nN3nJC