illumination CMO Executive Marketing
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Overview
$5,000+
Min Project Size
150+
Avg Hourly Rate
2 - 9
Employees
2025
Year Founded
ABOUT ILLUMINATION CMO EXECUTIVE MARKETING
Implementing growth systems that scale
With over 25 years of experience as a fractional CMO in the fintech and financial services sectors, I excel at grasping business strategies and transforming them into effective marketing plans that drive growth. Fintech founders are renowned for their speed, focus, and ambition. However, as their products evolve and teams expand, the marketing strategies that were effective in the beginning may start to lose their impact. That’s where I come in. I have spearheaded marketing transformations for companies like Qtrade, Scotia iTRADE, and NEI Investments, achieving 230% growth and doubling conversion rates while halving expenses. Currently, as a Fractional CMO, I apply that same strategic insight to help grow fintech and edtech companies through my Clarity Sprint™—a 30-day intensive program aimed at diagnosing successes, addressing weaknesses, and establishing a marketing framework that builds investor trust. Additionally, I host CMOs Without Borders, where I engage with founders and operators about the complexities of growth. If you're wondering whether a fractional CMO is right for you, take the quiz: Do you need a Fractional CMO? https://bit.ly/4nN3nJC
Languages Spoken
English
HIGHLIGHTS
$5,000+
Min Project Size
150+
Avg Hourly Rate
2 - 9
Employees
2025
Year Founded
Services
Focus
Industries
Clients
Services Provided
35% Go-to-Market Strategy
15% Operational Process Consulting
50% Brand Identity Design
About the Team
OUR STORY
Illumination is a fractional CMO practice founded by Mandy MacPhee to support fintech founders and CEOs navigating the challenges of growth. Recognizing that marketing often strains as companies expand beyond the founder's capacity, Mandy offers experienced leadership to build strategic, structural marketing foundations that foster predictable growth. With 25 years of expertise in B2B and B2C fintech marketing, she steps in as a senior marketing leader—fractional CMO or Chief Growth Officer—to diagnose issues, redesign customer journeys, and build trust, which is essential in fintech. Beyond consulting, Mandy authors The Work That Holds You, a book addressing founders' pressures, and hosts the CMO's Without Borders podcast, fostering conversations on real leadership challenges. Illumination empowers founders to delegate marketing leadership without losing
Projects & Clients
Project Size & Rate
Minimum Project Size
$5,000+
Average Hourly Rate
150+