Apaya - Branding and UX/UI Design
APAYA is a no-code B2B SaaS platform that enables digitally-oriented businesses to create, automate, and enhance payment processes with minimal effort. IKTOMI has formed a strong partnership with Apaya by investing in the company and offering strategic, branding, and user experience consulting and implementation. In collaboration with the Apaya team, we've crafted a new brand identity and positioning, in addition to defining, designing, and executing the UX/UI for the platform. Our strategy for creating a new identity for APAYA began with pinpointing its unique core benefits. Since APAYA is fundamentally based on flexibility, allowing companies to add payment methods freely, we opted to develop a design system centered around the concept of FREEDOM. The ability to choose is integral to freedom, and a toggle switch universally symbolizes that choice. We incorporated this idea into the logo with the toggle switch design, further enhancing it with a vibrant, dynamic identity that looks toward the future.