IGNITE Digital Marketing Solutions Japan

Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

ABOUT IGNITE DIGITAL MARKETING SOLUTIONS JAPAN

Japanese Top Full-Service Digital Marketing Agency

IGNITE Co., Ltd. is an international marketing agency based in Japan that specializes in SEO, digital marketing, and multilingual translation. Our team of bilingual experts, representing 24 nationalities and proficient in 12 languages, particularly excels in Japanese and English. We offer comprehensive support from research and planning through to production and operations, delivering strategies specifically designed for your target market. Our marketing philosophy, “You scale, We scale,” reflects our commitment to adapting our services as our clients grow. We focus on results and provide data-driven strategies to ensure measurable outcomes. With experience aiding over 50 companies, we possess significant knowledge of the Japanese market. Acting as an extension of our clients' teams, we efficiently implement the PDCA cycle to execute strategic marketing that emphasizes performance. More than just translation, we craft culturally relevant messages from a native's viewpoint to create marketing that deeply connects with local audiences. For businesses looking to enter the Japanese market, we recommend consulting with us first. We guarantee clear communication and will suggest the most advantageous approach for your organization. As a reliable partner bridging Japan and the global market, we are dedicated to helping you successfully enter the Japanese market. Key Services: 1. Strategy & Consulting - Development of marketing strategies - International marketing consultation 2. Translation & Localization - Multilingual translation services - Creation of multilingual slide videos - Press release distribution 3. Creative & Development - Website design and development - Landing page creation - No-code development - Content creation 4. Attraction & Operation - SEO optimization - Social media management - Management of advertisement campaigns - Global influencer marketing

Languages Spoken

EnglishFrenchGermanItalianJapaneseKoreanPortugueseSpanishCantonese

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided+8 Services

7% Search Engine Optimization (SEO)

5% Content Marketing Strategy

5% Social Media Marketing

4% Influencer Marketing

4% Digital Strategy

1% Other Digital Marketing

2% Programmatic Display Advertising

10% Google Ads Management

About the Team

OUR STORY

Our Narrative We are IGNITE, a diverse digital marketing team comprising both Japanese and international experts based in Osaka, Japan. We focus on assisting global brands in establishing and expanding their presence in Japan by providing comprehensive solutions in research, localization, advertising, SEO, and creative services. More than just an agency, we function as your internal marketing team, collaborating with you throughout the process to deliver fast, high-quality, and effective results, fueled by the insights and teamwork of our multicultural group.

TEAM PHOTOS

IGNITE Digital Marketing Solutions Japan team photo 1

About the Team

OUR STORY

Our Narrative We are IGNITE, a diverse digital marketing team comprising both Japanese and international experts based in Osaka, Japan. We focus on assisting global brands in establishing and expanding their presence in Japan by providing comprehensive solutions in research, localization, advertising, SEO, and creative services. More than just an agency, we function as your internal marketing team, collaborating with you throughout the process to deliver fast, high-quality, and effective results, fueled by the insights and teamwork of our multicultural group.

TEAM PHOTOS

Portfolio

SEO Content Creation for a Food Delivery App

foodpanda Japan

Foodpanda is a prominent food delivery application that operates throughout Europe and Asia. In 2020, the company made its entry into the Japanese market with the intention of quickly boosting brand visibility as a delivery service but withdrew from Japan in January 2022. **Challenges & Background:** - The brand had low recognition in Japan and faced stagnant organic traffic. - There was a necessity to establish a sustainable customer acquisition model beyond relying solely on paid advertising. - An SEO strategy was vital to reach both Japanese and English-speaking audiences. - Achieving high rankings for local keywords combining "area + cuisine" was crucial for growth. **IGNITE’s Approach:** 1. **Keyword Research & Strategy Development:** We performed a thorough analysis of Japanese user behavior to determine the search demand for area and cuisine combinations, and identified targeted keywords accordingly. 2. **Content Planning & Production:** We created SEO-optimized content in both Japanese and English, generating over 750 "area + cuisine" pages for various cities and regions. This content included detailed information on restaurants, cuisine descriptions, ordering instructions, and local area highlights—thoroughly meeting user needs and enhancing local SEO. 3. **Internal Linking & Off-site Measures:** We improved internal linking among the new pages and secured high-authority backlinks from external sources, which boosted the overall authority of the website. 4. **Continuous PDCA Operations & Optimization:** Monthly evaluations of rankings and traffic data facilitated continual enhancements to titles, headings, content, and site structure, maximizing long-term SEO benefits. **Results:** - 356% increase in search impressions over a year - 181.5% rise in organic traffic - Over 750 localized content pages created - Achieved top rankings on Google for various "area + cuisine" keywords Through this Japan-centric SEO strategy, we significantly improved Foodpanda Japan's ability to draw users through search engines. If you are considering entering the Japanese market, we encourage you to consult with us first.

Marketing Strategy for an English School

Columbia West College (CWC)

Columbia West College (CWC), located in Los Angeles, specializes in English as a Second Language (ESL) programs for international students globally. The institution is highly regarded by those looking to enhance their educational or career opportunities in the United States. **Challenges & Background** CWC had relied on Google Ads for years to draw in potential students, but recently faced a steep increase in the average cost per inquiry, rising to ¥50,000–¥60,000, which raised concerns regarding return on investment (ROI). Other challenges included: - A low inquiry rate: Just 0.3% of website visitors were submitting enrollment inquiries. - High cost-per-click (CPC): Competitive keyword costs averaged ¥800. - Inadequate tracking: An incomplete tracking setup hindered the ability to identify wasted advertising spend. There was significant potential for enhancing campaign performance and cost efficiency. **IGNITE’s Approach** 1. **Improved Tracking & Analytics** Implemented Google Analytics and other analytical tools to better visualize results at each conversion stage, facilitating quicker adjustments in both advertisements and website optimization through the PDCA (Plan-Do-Check-Act) cycle. 2. **Keyword & Creative Optimization** Shifted budget towards high-return keywords and swiftly revised underperforming ad clusters. Conducted thorough A/B testing on ad copy, banners, and landing pages, continually refining creative content to align more closely with user expectations. 3. **Bid Strategy & Ad Rank Enhancement** Employed machine learning-based automated bidding to minimize unnecessary high-cost clicks. This improved Quality Scores and overall ad rank, significantly lowering the average CPC. **Results** - Cost per conversion decreased from ¥50,000 to ¥5,000 (a 90% drop). - Cost per click declined from ¥800 to ¥300. - Conversion rate increased from 0.3% to 3% (a tenfold improvement). - Return on Ad Spend (ROAS): Achieved 700% (7 times ROI). - Notable increases in website engagement and inquiry volume.

Marketing for Online Money Transfer Service

Curfex

Curfex, an international remittance company based in Hong Kong and Singapore, provides quick and secure online money transfer services to both Japanese citizens and foreign residents in Japan. As they geared up for a major launch in the Japanese market, their objective was to create an enticing local online presence and an efficient website operation system that could yield tangible business outcomes. ### Challenges & Background Curfex encountered several key challenges, including: - Minimal brand visibility in the Japanese market - A website design and information architecture that did not align with local user preferences - Ineffective marketing campaigns characterized by a low conversion rate (CVR) and high cost per acquisition (CPA) Initially, the team abroad oversaw the website's production and maintenance, but the Japanese-language pages were merely direct translations, failing to meet local users' design and flow expectations. Consequently, web inquiries and service usage did not increase. ### IGNITE’s Approach 1. **Landing Page Redesign** We transformed the standard layout into a design and structure specifically for Japanese users, incorporating testimonials, a comprehensive FAQ section, and step-by-step guides to foster trust and enhance the user experience. 2. **Copywriting & Localization** All messaging and calls to action (CTAs) were rewritten from the ground up, utilizing native copywriters to ensure the content was clear, reassuring, and pertinent to local user needs. 3. **A/B Testing & PDCA** Post-launch, we conducted ongoing A/B testing and data-driven updates, refining buttons, forms, and mobile usability to increase conversions. 4. **User Dashboard UI/UX Optimization** We redesigned the dashboard to provide a more seamless and intuitive experience from registration to money transfer, leading to increased repeat usage. ### Results - Conversion rate (CVR) improved from 1.7% to 5.6% - Ad spending efficiency rose by about 45% - User repeat rate increased from 32% to 53% - There was a notable rise in new customer acquisition through the website.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

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PROJECT BUDGETS

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Select a service

Search Engine Optimization (SEO)

Content Marketing Strategy

Social Media Marketing

Influencer Marketing

Digital Strategy

Other Digital Marketing

Programmatic Display Advertising

Google Ads Management

Meta Ads Management (Facebook & Instagram)

YouTube Advertising

Blog & Article Writing

Website Copywriting

Press Release Writing

Email & Newsletter Copywriting

Web App UI Design

Landing Page Design

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Overview

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About the Team

Portfolio