Sringam - Branding
Sringam exclusively focuses on women's fashion, and we believed this should be reflected in the logo to prevent any misunderstandings among viewers. We also took into account the client's niche in Indian traditional outfits. Sringam primarily sells through online e-commerce platforms, so our goal was to create a logo that not only gives Sringam a competitive advantage but also attracts customers from the very first glance.
In the logo design, we used a white font for the letter 'S,' set against a standard blue and pink background. The 'S,' representing Sringam, is placed within a diamond shape, symbolizing that women wearing Sringam attire will appear as flawless and stunning as a diamond. Below the diamond, we added a four-petaled flower, which represents femininity, reinforcing that the brand is dedicated to women's clothing. The word "Sringam" is inscribed below, with the pink hue adding a feminine touch, as pink is often associated with cheerfulness and light-heartedness. Conversely, blue represents creativity, calmness, and trust. Overall, the color scheme was chosen to signify a unique and innovative brand that women can rely on.