Branding and Pitch Deck for Agro Startup How Cow
π TASK The primary challenge was to explain a complex, research-heavy project in a manner that the average farmer, the intended audience for HowCow, could easily grasp. πΌ SOLUTION β
POSITIONING After studying the market, competitors, and target audience, it became evident that we had an impressive Ukrainian product that outperformed competitors in several aspects. It was essential to communicate clearly and thoroughly to customers without delving too deeply into technical details. β
BRAND IDENTITY We utilized natural colors and digital patterns to vividly represent the synergy between technology and nature. The concept was enriched with significant meanings and symbols, and we crafted a logo featuring a digital cow, which reflects the productβs minimalistic and functional nature. β
PITCH DECK The strategist organized the structure of the presentation and emphasized key points, while the copywriter infused each slide with meaningful content. The designer then created the pitch deck in line with the new brand identity, enhancing it with visual appeal. π RESULT Our collaboration enabled HowCow to secure partners and investments at CES in the United States and in Japan, where the startup will participate in the JICA Ukraine Startup Event and Japan-Ukraine Conference for Economic Reconstruction in February 2024.