id8

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2000

Year Founded

ABOUT ID8

FOCUSED ON YOUR BRAND

id8 is a creative agency based in Atlanta, known for crafting conceptual brand experiences that integrate sound strategic planning with impactful design. We collaborate with clients to enhance their brand visibility and voice in the market, driving customer awareness with quantifiable results. Our clientele is varied, encompassing different industries and sizes, but we share a common goal of creating communities around the brand experience. Our focus on research is exceptional; we believe that design without a strategic foundation is merely art, and that meaningful brand advancement comes from creative solutions that combine business acumen with design expertise. Our services include: · Comprehensive Corporate Branding Packages · Brand Audit (including Brand Equity Analysis) · Logo Design and Brand Identity · Brand Positioning and Messaging · Brand Strategy · Brand Naming · Corporate Identity · Marketing Strategy · Packaging Design · Website Design.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2000

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

8% Brand Guidelines Development

10% Logo Design

5% Marketing Collateral Design

7% Packaging Design

3% Graphic Design

33% Product UX Strategy

14% Content Marketing Strategy

13% Marketing Funnel Development

About the Team

OUR STORY

At our company, teamwork truly makes the dream work, a philosophy embraced by everyone on our dedicated team. Our clients consistently commend us for being well-rounded, innovative thinkers who are enjoyable collaborators. We prioritize deeply understanding your business, enabling us to effectively address challenges related to clarity, inconsistency, alignment, growth, and identity. Led by President Kriston Sellier and Vice President of Creative Jess Gerjets, our skilled team includes brand strategist Eric Berrios, client development expert Dan Vasquenza, art director and project manager Elizabeth Seidle, graphic designers Annette Fasone and Olivia Bonniwell, and bookkeeper/HR specialist JoAnne Sellors. We are passionate about delivering tailored solutions that elevate your brand's potential. Interested professionals are encouraged to explore career opportunities with us.

Portfolio

Messaging for Growth for The City of Alpharetta

The City of Alpharetta

In recent decades, Alpharetta has experienced substantial growth, marked by an increase in its population and the number of businesses. The city has established a notable reputation for its investments in technology, branding itself as the "Technology City of the South." While this is certainly accurate, it doesn't tell the entire story. The foundation of this technological growth made the city more appealing, largely due to effective civic planning that drew in both businesses and residents. Today, Alpharetta is recognized as a leader in metro Atlanta, exemplifying successful urban development. To communicate this achievement, the city has developed a new message. As a connected community with rich cultural, social, technological, and logistical resources, Alpharetta is setting the benchmark for urban life in the coming decade. The new brand message is adaptable and can be presented in various ways that resonate with the audience, providing a credible and meaningful narrative. This messaging comes at a time when many people are seeking connections after experiencing feelings of disconnection and isolation. There is a growing desire for community while ensuring safety, and Alpharetta's infrastructure and civic planning address these needs, offering a harmonious balance. The city is still evolving, with walkable trails and extensive fiber optic networks that embody the vision of what a connected city can be. As the brand's core principles are communicated, city planners are actively working to fulfill their commitments. The city’s success is attributed to its ability to translate promises into action, solidifying its position as Georgia’s Connected City.

Rebranding to Finish The Job at Spectra

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Spectra Gutter Systems is a family-owned enterprise headquartered in Atlanta, Georgia, with a presence in 22 states nationwide. Previously named Spectra Retail Sales, the company collaborated with id8 to establish a cohesive brand identity that would cater to all customer gutter requirements. The project commenced with a brand audit along with positioning and messaging strategies. Our first step was to delve into the company’s history to shape a roadmap for the future. We conducted individual interviews with stakeholders, leaders, and family members, discussing their aspirations and objectives. We also explored the complexities of their organizational structure that contributed to their success thus far. Although Spectra was already thriving, they recognized that achieving their next financial targets necessitated a focus on their core brand. This would enable unified efforts using consistent language, aligned goals, and a better comprehension of their clients' needs. The company operated across various segments, including B2B, B2C, OEM, and Retail, each with its own approach. id8 was instrumental in defining a brand strategy that would enhance brand equity without causing fragmentation. We developed a new identity and name (rebranding from Spectra Retail Sales to Spectra Gutter Systems), along with a comprehensive brand strategy, blueprint, guidelines, corporate identity, and a marketing plan for the upcoming year. Month by month, we created marketing and sales materials and established a process for engaging retailers through meetings and trade shows. We provided a systematic approach to relaunching the brand across all locations. Spectra is poised for ongoing growth as they pursue new customer engagement strategies. We are excited to continue supporting them as they enhance their revenue and profitability!

Branding for Start-Up trevi

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AJ Glass & Mirror previously sold exclusively to general contractors. To cater to architects and interior designers, the company introduced a new product line that required a new brand. Id8 formulated the name "trevi" and developed a logo, marketing materials, and a website design framework that showcases the premium and distinctive painted glass solutions offered by trevi.

7 more projects