IBH Media addresses a critical challenge for brands in the evolving AI search landscape, where users receive direct answers citing select sources rather than lists of links. Many founders remain unaware of whether their brand is featured in these AI-generated responses, which increasingly favor companies with substantial digital authority. Through tracking AI citation share, IBH Media has identified that firms with consistent earned media coverage—such as multiple prominent outlet mentions over 18 months—appear more frequently in AI answers. To assist brands in bridging this visibility gap, IBH Media developed the 90-Day AI Visibility Framework, guiding companies through credibility seeding, coverage compounding, and citation positioning. This approach emphasizes authentic presence on authoritative platforms to ensure brands become recognized sources in AI-driven customer interactions.