IBD Consulting collaborates with technology business leaders to develop go-to-market strategies, modernize marketing efforts, and enhance sales processes. Established in 2016 by former Microsoft executives, the company possesses significant expertise in marketing and lead generation for tech firms. Its client base spans across Europe and includes notable names such as Microsoft Corporation, Citrix Systems, and ALSO Holding. IBD Consulting has served various sectors within the technology industry, including SaaS, data centers, telecommunications, fintech, medtech, unmanned aviation, and robotics, all targeting the B2B market. The company employs straightforward and transparent pricing, with a primary focus on boosting the number of Marketing Qualified Leads. Founders Rolands Ozoliņš and Andrejs Juščenko frequently speak at conferences, sharing their knowledge through webinars and training sessions, and they also host the B2B Sales and Marketing #FriTalks podcast, which is available on major platforms.