In-store Nestle experiential
Nestlé tasked us with creating a memorable, engaging, and educational experience for cat-loving shoppers at Sainsbury's. The goal was to: - Foster a positive interaction with the Purina One brand - Enhance awareness and understanding of the Purina One 3-week challenge - Boost product purchases - Encourage recommendations of Purina One. Hyphen delivered a fun, immersive experience that appealed to shoppers' senses of sight and sound. Following a successful experiential tour in 2019, the team expanded to 15 additional stores in 2020. We collaborated with our internal insights team to identify stores that had high sales of cat food but low sales of Purina products. This approach allowed us to enhance the in-store shopping experience and help customers make informed decisions regarding the 3-week challenge. The activation featured a modular stand composed of an interactive counter, an engaging wall, and a custom FSDU. Using touch technology developed by Novalia, the interactive wall played various cat sounds, beats, vocals, and melodies when activated, allowing shoppers to 'create a soundtrack' that evolved with each week of the 3-week challenge. Each section of the wall provided information and engagement about the visible changes they could expect in their cats. Simultaneously, the interactive countertop tested shoppers' knowledge of cat facts through a quiz, rewarding correct answers with a cheerful meow and incorrect ones with an unhappy cat sound. Together, these elements educated shoppers on Purina One, communicating complex scientific information in a fun, memorable, and accessible manner. For those ready to purchase, the custom FSDU was available for easy access to the product, even featuring an electronic cat tail to enhance the Purina One experience.