Belgian Bank ArgenCo
Client Argenco is a bank based in Antwerp, Belgium, operating within the Benelux region. It was recently established as an independent entity from Argenta, one of Belgium's oldest banks founded in 1956. With a modest base of 66,000 shareholders, Argenco offers a unique family-oriented atmosphere.
**Challenge**: Following its separation from Argenta, the bank required a distinct identity that reflects its vision and values. Additionally, a key objective of the redesign was to assist its primary demographic—mostly senior citizens—in creating online accounts and managing their investments and promotions as bank members.
**Solution**: Given that many of Argenco's members are elderly, we aimed to simplify the website to enhance usability. We incorporated larger fonts, prominent call-to-action buttons, straightforward navigation, and streamlined user flows for account registration throughout the site. Since this was a new platform for the bank’s shareholders, a primary goal was to encourage every shareholder to register. Consequently, we emphasized the registration form prominently on the homepage at launch. For further details, visit: https://www.agencyhype.com/case-studies/belgian-bank-delivers-a-simple-web-experience