Full service digital marketing for William Cook
The William Cook Group is a premier engineering firm with over 180 years of experience. Founded in Glasgow in 1840, the company initially produced saws before expanding into steel castings. Today, they specialize in designing, manufacturing, and refurbishing a diverse array of high-quality precision alloy and superalloy components and systems for industries such as defense and rail, where safety and reliability are paramount.
For their website development, we initiated an update to transform it into an online brochure, clearly showcasing all pertinent product, service, and contact details. Collaborating closely with the Group’s Chairman, we produced a striking design that reflects their dynamic engineering approach and vision, utilizing angled lines and imagery that signify their innovative mindset. We implemented a user-friendly Content Management System (CMS) to enable the Group to regularly update the site with the latest news and developments, and included language options to cater to their international audience.
In terms of the SEO campaign, we worked to enhance domain authority and search engine rankings by identifying and eliminating harmful external links, as these can be perceived by Google and other search engines as blackhat SEO, negatively affecting the site's ranking. We then concentrated on building good quality, relevant external links to elevate page rank. As a result, organic search traffic saw an increase of 113.54% from May 2020 to May 2021, while the Bounce Rate improved by 25.89% during the same period. Notably, user engagement also increased significantly, with a 181.50% rise in visitors, as users spent more time exploring various pages—a key goal of our SEO efforts, since increased browsing time typically leads to greater brand engagement and message resonance.