HY MARKETING
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Overview
$1,000+
Min Project Size
2 - 9
Employees
2022
Year Founded
ABOUT HY MARKETING
Go-To-Market Partner for Korea & Japan
HY Marketing is a specialized boutique go-to-market agency focused on Korea and Japan, with expertise in facilitating cross-market initiatives in English-speaking areas. We assist global brands in entering, launching, and expanding through a local-first approach, which integrates cultural insights, platform-specific execution, and results-oriented decision-making. Our firm collaborates with a select number of clients in each market, allowing our founder to maintain a hands-on approach that ensures speed, focus, and accountability for every project. Notable outcomes include: • Korea (Food & Beverage / Consumer): 8,600 units sold in two months with a 5.43X ROI (Costco launch) • Japan (Brand & Community): Growth from 0 to 14,800 followers with a 69% reduction in customer acquisition cost • B2B / Tech (Go-To-Market): 430% conversion growth through comprehensive market entry strategies. 👉 Discover potential collaboration opportunities: https://form.hyeinyoon.com/workwithus
LANGUAGES SPOKEN
English
HIGHLIGHTS
$1,000+
Min Project Size
2 - 9
Employees
2022
Year Founded
Services
Focus
Industries
Clients
Services Provided+5 Services
30% Social Media Marketing
20% Content Marketing Strategy
7% Mobile & App Marketing
15% Performance Marketing
3% Other Digital Marketing
5% Pay Per Click
10% Ecommerce Marketing
10% Video Marketing Strategy
About the Team
OUR STORY
JapanIQ, led by Founder and President Paul Kraft, is dedicated to guiding brands through the complexities of entering the Japanese market. With over two decades of expertise introducing major brands like HARIBO, Starbucks (CPG), and HoneyBaked Ham into Japan, Paul offers invaluable knowledge on navigating this uniquely brand-conscious environment. The company emphasizes the critical role of trust in Japanese consumer behavior, effective localization strategies, and a deep understanding of Japan's distinct retail landscape. JapanIQ also highlights common pitfalls that lead to the failure of 99% of international brands in Japan, sharing real-world success stories to inspire and inform. Their recent launch of the Borderless Entry Map™ showcases their commitment to facilitating seamless market entry.
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+
