Founded in 1990 by Danny Altman after his tenure at Altman + Manley, A Hundred Monkeys is a naming and writing studio based in Berkeley, California. Over the years, it has evolved into a collaborative team, including Danny's son Eli, who joined in 2009 after growing up immersed in the firm's creative environment. The studio welcomed Rose Linke and Ben Weis between 2009 and 2011, with Liam, Patrick, and Nora completing the team by 2017. Each member brings diverse backgrounds—from art history and brand strategy to performing arts and creative leadership—fostering an innovative and personalized approach to naming, messaging, and brand strategy. Their combined expertise and varied experiences enrich their creative output, making A Hundred Monkeys a distinctive force in naming and writing services.