Founded by seasoned digital marketers Ritika Kapur Dubash and Nauzad Dubash, HowToDigital emerged from their shared frustrations with traditional marketing agencies. Ritika was disheartened by SEO agencies that demanded exorbitant fees yet delayed simple tasks, often promising results only after months with no visible impact. Meanwhile, Nauzad grew weary of digital ad agencies that deflected responsibility for underperforming ads, neglecting true ROI accountability. Drawing from their extensive expertise in training, talent management, creative communication, digital strategy, operations, ad strategy, organizational processes, and marketing technology, they launched HowToDigital to transform client experiences. Their mission centers on delivering meaningful, measurable outcomes without compromising client satisfaction—boosting ROAS, enhancing organic sales, and improving Google rankings—ushering clients from frustration to delight.