Hop Skip Marketing

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

ABOUT HOP SKIP MARKETING

Your B2B Marketing Firm

The B2B marketing agency that handles your marketing needs and delivers outcomes! We understand that it's challenging to relinquish control, but our effective strategy for managing your marketing will make you regret not discovering us sooner. Our marketing approach produces real results and ensures you're informed about our daily operations. This commitment is why our clients continuously choose to work with us each year. We guarantee your satisfaction! How can we be so confident? Here’s how: A superior partnership:

LANGUAGES SPOKEN

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

70% Brand Identity Design

30% Brand Refresh & Rebranding

30% Marketing Funnel Development

25% Content Marketing Strategy

20% Digital Strategy

10% Email Marketing & Automation

5% Search Engine Optimization (SEO)

5% Performance Marketing

About the Team

OUR STORY

Hop Skip offers a comprehensive marketing solution that rivals hiring a single coordinator by providing an experienced team, senior strategist, vetted vendors, and advanced marketing technology customized to your evolving business needs. Led by co-founders Tania, whose 20 years of marketing expertise and leadership in Toronto’s American Marketing Association keep operations running smoothly, and Liz, a CEO with 25 years split between agencies and in-house roles, the company delivers bold, effective campaigns. Supported by meticulous coordinator Sue and strategic lead Moe, Hop Skip ensures every detail is managed with precision and creativity. Praised by clients for innovative branding and empathetic strategy, they focus on practical, results-driven tactics—websites, content, social, and events—eliminating vendor hassles and emphasizing measurable success.

Portfolio

Lorpon Labels – Reinvigorating a 30-year-old brand

Unknown

Lorpon Labels, a B2B custom packaging solutions provider, has been a pioneer in creating labels that help brands stand out for over thirty years. It was essential for them to apply the same level of innovation and care to their own branding and marketing. Our task was to revitalize a three-decade-old brand by enhancing their digital presence, boosting lead generation, and making a significant impact in new market areas. We created strategies aimed at appealing to and converting online buyers, generating quality leads from multiple sources, and entering new markets. As a result, the number of traffic and lead sources grew from four to eight, thanks to successful initiatives such as social media marketing, paid advertising, public relations/referrals, and email campaigns. Over three years, Lorpon Labels saw a 750% increase in website sessions. A direct mail campaign targeting 70 Canadian distillers achieved a 68% engagement rate and secured 7% new clients for Lorpon Labels.

iCapital - Achieving a leadership position in its industry

Unknown

When we initially collaborated with iCapital, a lender specializing in business and microloans, we revamped their brand to stand out from competitors and position the company as a trustworthy entity. We developed a fresh visual identity and messaging that would resonate more effectively with customers, and it succeeded. The professionalism reflected in the revamped brand and digital experience transformed the conversations iCapital’s sales team had with potential clients. Most of iCapital's new leads came from several years of targeted direct mail and digital advertising campaigns, along with A/B tested landing pages. After six years, we created a sophisticated lead-generation marketing and sales system that contributed to a 450% increase in bottom-line growth. We also introduced three new products tailored to entirely new sectors and initiated a social responsibility campaign that has raised over $100,000 for autism so far.

Stonex – Major brand transformation led to record sales

Unknown

When we began our collaboration with Stonex, we identified several problems: deficiencies in their SEO, only three keywords with good rankings, subpar website performance, unclear messaging, and more formidable competitors. As part of their strategic plan, we focused on defining target customers, setting various objectives, formulating several tactics, and establishing KPIs to assess the effectiveness of our marketing efforts. The brand revitalization for Stonex involved a slight logo modification, a website update, refreshed marketing materials, and a new tagline: “Exceptional. Every step of the way.” As a result, Stonex has improved its messaging, enhanced advertising targeting, bettered the customer experience, increased internal engagement, and introduced a new lead nurturing program. Within six months of implementation, Stonex achieved record sales, with their best two sales months ever last spring and the launch of their inaugural retail sales day. This was propelled by local radio advertisements, targeted social media campaigns, outdoor signage, and a successful live radio broadcast from their Stonex Woodstock showroom.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Hop Skip Marketing delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Brand Identity Design

Brand Refresh & Rebranding

Marketing Funnel Development

Content Marketing Strategy

Digital Strategy

Email Marketing & Automation

Search Engine Optimization (SEO)

Performance Marketing

Pay Per Click

Media Planning & Budget Allocation

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