User experience goes beyond just a skill for us; it's fundamental to everything we do at HTG. We began as a UI/UX design agency and website design firm in Kuala Lumpur, Malaysia, specializing in mobile applications, but quickly broadened our services to include web applications, enterprise software, and innovative technologies like AR/VR and wearables. Our UX/UI and web design projects cover a wide spectrum, from creating new products to revamping existing mobile apps, websites, or enterprise software. We offer everything necessary to launch a successful digital product, including user research, product strategy, user interface and user experience design, usability testing, prototyping, as well as web design and development. It’s not surprising that our web/app design clients often come back to us for UI/UX projects, as no one understands a product better than its designers. As a web design agency, we believe a great website should effectively convert visitors into customers while delivering an enjoyable web experience that aligns with the brand. Effective UX/UI design enhances conversion rates, which is why we differ from other web design agencies by having UX designers work alongside web designers on all design projects.