We assist startup founders in Silicon Valley, Europe, and beyond in elevating their ventures. Heraldist is the top authority on 'Perception Engineering™', the first approach that allows startups to oversee their reputation, marketing, and growth all in one platform. With offices in San Francisco and Europe, we've collaborated with companies like Uber, Bitdefender, Raiffeisen Bank, Revolut, Cognizant, Appnomic, AirWallex, Moonfare, and Casper Labs, among others. So, what is Perception Engineering? You might have heard the saying "Build it and they will come," but after investing resources to create your product, you may find that they don't show up. Only 0.01% of tech startups achieve unicorn status, primarily due to a lack of product-market fit. According to the 50/50 rule, half of your success as a tech company hinges on Product Engineering, while the other half is determined by Perception Engineering™—how others view you. Despite two million new tech companies emerging globally each year, only 1% succeed. More than 90% of startups fail, primarily due to issues related to perception rather than product flaws. If you're not part of that 1%, your brand could benefit from "Perception Engineering." Feel free to contact us at alice.fischer@heraldist.com, and we would be glad to share more about how you can utilize our tools for your startup.