Infracht: Visual Identity & UX/UI Design
DEVELOPMENT OF A TRANSPORT MANAGEMENT APPLICATION INTERFACE We created a transport management application interface aimed at a specific group of users, mainly logisticians and carriers. The software consists of three modules: managing tenders, organizing transport, and handling delivery and shipment notifications. KEY TO SUCCESS - USER-FRIENDLY INTERFACE Some users of the software are over 50 years old. We observed that many of them are reluctant to engage with new systems. Thus, we understood that the interface needed to be extremely simple and intuitive. DESIGNING THE UX AND UI From the outset, we collaborated closely with the client to understand the product and target audience, allowing us to develop tailored solutions for users. Utilizing the gathered information and crafted materials, we designed the UX and UI, prioritizing clarity and easy navigation. Maria Guban, Werner Kenkel stated, "I really like it; it will significantly simplify our tasks, and it's so straightforward! I just wrapped up an operational meeting with Zasada Trans in Bochnia, where the first 15 minutes were spent discussing the improvements in handling WK related to loading since we implemented Infracht's amazing application." Logo The visual design incorporated vibrant colors and straightforward typography. The selected elements aimed to create a commercial feel while ensuring readability and ease of understanding. Website The primary concept during website development was minimalism, a hallmark of IT product websites. We paid close attention to detail, typography, and graphical elements, using the latest UI/UX trends to ensure the website was attractive and user-friendly.