Established in Melbourne in 2016, Hedgehog Marketing operates across Australia and the UK, combining the expertise of two dedicated humans and an AI assistant. Unlike traditional agencies that foster client dependency, Hedgehog empowers businesses by sharing over 15 years of digital marketing knowledge, enabling clients to master their marketing independently. Their collaborative approach emphasizes transparency, personalized strategies, and hands-on guidance directly within clients' accounts, ensuring campaigns run efficiently and confidently. The lean team, led by experienced marketers including a former Googler and CRM specialist, ensures senior-level attention without intermediaries. With AI support enhancing efficiency, Hedgehog focuses on building sustainable marketing capabilities rather than long-term reliance, fostering growth through education and tailored support.