Heard Agency

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

ABOUT HEARD AGENCY

Changing Conventions

Celebrating eight successful years, Heard Agency is an independent group of industry pioneers. As a full-service boutique agency, we handle all operations internally, ensuring our clients benefit from consistency, convenience, and assurance. The owner-operators at Heard are actively involved in the frontline, collaborating with the entire team to achieve optimal results from the very beginning to the final touches. Our work is driven by insights, and we adopt a highly strategic approach while delivering outstanding client service. Crucially, we respond to our clients' needs promptly, working swiftly and collaboratively to address business challenges and exceed sales goals.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided+5 Services

8% Print Design

8% Other Design

4% Architectural Design

5% Logo Design

4% Marketing Collateral Design

2% Environmental & Signage Design

3% Graphic Design

1% Corporate Photography

Portfolio

Genea

Unknown

Digital & Social / Video is positioning Newcastle as a prime destination for IVF solutions in the Asian market. Genea, an Australian fertility clinic, nearly doubled IVF success rates for patients in the mid-nineties. Their latest offering is a unique three-week medical experience in beautiful Newcastle, which combines scientific approaches with holistic lifestyle therapies to foster a supportive environment for those seeking help in conceiving. The 2016 change in China’s one-child policy created a significant opportunity for Genea Newcastle. Our user experience strategy aimed to simplify and clarify the IVF process. Following Genea's brand ethos of being 'professional yet relatable,' we incorporated infographics and icons into a highly intuitive navigation system to transform complex information into accessible content. We also made sure the website was fully responsive for mobile and tablet users and optimized for organic searches with a robust selection of keywords in both English and Mandarin.

Morspace

Unknown

Branding / FMCG / Video Developing the brand and market entry strategy for an innovative shelving system. Morspace – a customizable wall shelving solution – was envisioned by a savvy businessman in the construction industry. Our task was to promote this groundbreaking product to the B2C market, which is already saturated with cheaper, lower-quality alternatives. However, we decided to shift our focus away from B2C: we realized the necessity of establishing Morspace's credibility and visibility with mass-market retailers first, especially in the US. To achieve this, we crafted a sleek yet unique brand identity that evokes a high-end European feel, positioning Morspace above its rivals. As a result of our branding efforts and sales material development, two significant retailers showed interest in carrying Morspace ahead of its launch.

Island Body

Unknown

Branding / Digital & Social / FMCG We crafted a premium identity for Island Body, a cosmetics and clothing brand that embodies a flawless, adventurous spirit. This new venture offers a variety of products, including tanning lotion, sunscreen, haircare items, and resort-style menswear, all designed and produced in Bali. We were thrilled to create such an extraordinary brand for its launch in a distinct international market, ensuring it stands out and builds credibility prior to a broader global expansion. The brand narrative for Island Body is aimed at an upscale audience: frequent travelers who aspire to look and feel their best, and free-spirited adventurers in search of good vibes around the globe. A simple yet striking sun logo, versatile for all types of marketing materials, was an obvious choice to appeal to these sun enthusiasts. Our emphasis remained on the brand’s tropical origins, highlighting the fun and alluring elements of an endless Bali getaway.