Health Launchpad
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Overview
$25,000+
Min Project Size
150+
Avg Hourly Rate
10 - 49
Employees
2020
Year Founded
ABOUT HEALTH LAUNCHPAD
Healthcare Technology's Pipeline Growth Partn
**Designed for the Success of Healthcare Technology and B2B Marketing Teams**
Established in 2020, Health Launchpad aims to assist healthcare technology and services companies in overcoming challenges related to marketing and selling to healthcare organizations. Over the past five years, we have supported more than forty clients in enhancing their sales pipelines and branding with health systems, payers, and life sciences firms. Our clients range from early-stage startups and rapidly growing private equity-backed healthtech companies to established multi-billion-dollar market leaders. What differentiates Health Launchpad? It’s not just our comprehension of healthtech buyers and their journeys. Our advanced approach to expanding sales pipelines leverages account-based strategies, data, and technology, consistently producing measurable outcomes. We take a deep dive into our clients’ strategies to assist them in identifying potential growth areas, adopting modern marketing measurement techniques, and transforming their marketing models.
- Profound Understanding of Healthcare Buyers
- Proven Strategies for Pipeline Growth
- Expertise in Healthcare-Focused Content
- Comprehensive Tech-Enhanced Marketing Capabilities
As a health tech marketing agency, we provide various solutions tailored to help our clients expand their sales pipelines. These solutions are organized into three main areas: a holistic approach to pipeline growth grounded in Account-Based Marketing (ABM) principles; a unique method for crafting impactful messaging and content that captures and converts healthtech buyers; and extensive industry knowledge paired with our specialized data and analytical frameworks, empowering you to address your most pressing strategic issues.
Languages Spoken
English
HIGHLIGHTS
$25,000+
Min Project Size
150+
Avg Hourly Rate
10 - 49
Employees
2020
Year Founded
Services
Focus
Industries
Clients
Services Provided
23% Account-Based Marketing (ABM)
15% Content Marketing Strategy
8% Demand Generation Marketing
2% Other Digital Marketing
2% Digital Strategy
50% Brand Identity Design
About the Team
OUR STORY
Health Launchpad, guided by Chief Strategy Officer Mark Erwich, specializes in assisting healthcare technology companies to refine their market positioning and accelerate growth amid evolving buyer behaviors. Recognizing shifts such as AI integration into vendor evaluation and prolonged decision cycles, they emphasize the importance of aligning marketing strategies with these changes. The company values peer credibility, advising on customer advisory boards, reference programs, and authentic engagement over paid media. It stresses thorough preparation for client interactions, tailoring content to buyer environments and providing quantifiable ROI-focused messaging. By promoting concise, story-driven material and fostering genuine relationships, Health Launchpad supports firms in navigating complex healthcare purchasing landscapes and securing lasting client trust.
Projects & Clients
Project Size & Rate
Minimum Project Size
$25,000+
Average Hourly Rate
150+