For more than four years, Hasnae Bendriss, a consultant in Marketing and Digitalization, has dedicated herself to understanding the challenges and needs of small and medium-sized enterprises (TPPME) in order to effectively support their digital transformation strategies. Working as an independent specialist, she focuses on SEO and User Experience (UX), delivering practical and actionable digitalization solutions. She earned her degree in Marketing and Commercial Actions from ENCG-Settat and has gained significant experience with startups and SMEs, both in full-time roles and as a freelancer.