Yumnak: Your Right Hand on the Path to Success
### Yumnak: Your Support on the Journey to Success
**Background**
“Yumnak,” which translates to "right hand" in Arabic, symbolizes trust, assistance, and direction. For its third edition, Savola World introduced Yumnak to empower small and medium enterprises (SMEs) with the necessary tools, mentorship, and confidence. At Hashtag, we embodied this concept with a human-centered approach: “We take your right hand and walk with you toward your dream.”
**The Brief**
- Raise awareness for the third edition of Yumnak
- Emphasize support, collaboration, and shared aspirations
- Target SMEs directly
- Utilize storytelling through five main videos, along with a teaser, GIFs, static images, and a Q&A video
- Increase website traffic and establish retargeting audiences
**The Solution**
We developed an emotionally resonant, narrative-driven campaign that positioned Yumnak as a supportive guide for entrepreneurs.
- **Teaser:** Opened with “جاهز تمد يمناك؟” to create excitement and possibilities.
- **Five Storytelling Videos:** Addressed the genuine needs and common inquiries of SMEs, showcasing how Yumnak offers clarity, mentorship, and opportunities for growth.
- **Q&A Video:** Emerged as the top performer in the consideration phase by providing clear responses and fostering strong engagement.
- **GIFs & Statics:** Enhanced awareness, recall, and significantly increased traffic to the landing page.
**Results**
- Over 7 million impressions
- More than 3 million total views
- Over 100,000 website visits
- Over 5,000 engagements
**Conclusion**
Yumnak transcended being just a campaign; it represented a gesture of trust, guidance, and genuine support for every business eager to take its next step.