Harbinger Communications

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

1990

Year Founded

ABOUT HARBINGER COMMUNICATIONS

PR agency that launches brands in Canada

Harbinger is a privately owned marketing communications and public relations agency specializing in brand development and launches in Canada. Established more than 30 years ago as a public relations firm, we have collaborated with clients from various sectors, including beauty and personal care, food (both trade and consumer), beverages, and more. Our team consists of designers, digital experts, content strategists, creative professionals, and specialists in influencer relations and media. We partner with organizations in Quebec and the United States to provide top-notch programs.

Languages Spoken

EnglishFrench

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

1990

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Graphic Design

15% Packaging Design

30% Content Marketing Strategy

20% Social Media Marketing

Portfolio

Project with evenflo

Unknown

Collaborate with Evenflo to enhance its online presence.

Project with halotop

Unknown

Collaborate with HaloTop to enhance online visibility for a new product.

Project with conagrabrands

Unknown

As a prominent plant-based master brand, Gardein offers a wide range of options for those interested in adopting a more flexitarian lifestyle. To create a standout campaign, Harbinger and its interagency team crafted a program encouraging consumers to “Cheat on Meat” by incorporating plant-based meals into their diets at least once a week. The campaign featured a playful approach, including a "Cheat on Meat" microsite and quiz, as well as collaborations with relationship experts and influencers to inspire participants to “cheat.” A comprehensive earned media strategy helped the campaign break away from typical food narratives. The initiative exceeded all key performance indicators, resulting in significant engagement and millions of impressions, including organic responses from leading Canadian celebrities. It also boosted participation through thousands of quiz completions and coupon downloads. Gardein remains a leading player in the plant-based sector, successfully shifting consumer perceptions throughout Canada.

3 more projects