$0.60 CAC for Cancer Gift Registry (Non-Profit)
We Got This is a non-profit organization that has established a gift registry specifically for cancer patients, offering product suggestions, resources related to cancer, and a platform for creating or supporting gift registries. Our objective was to increase user registrations on their online platform, targeting both cancer patients and their supporters. We assisted in generating user-generated content, producing a music video, selecting a standout video from their organic Instagram feed, and crafting all their advertisement copy. For audience targeting, we employed a "Retargeting Advantage+" ad set utilizing data from Website Visitors over the past 180 days, as well as IG and FB Engagement from the last 90 days to identify our ideal audience. They have a robust organic content strategy and experienced a surge in website traffic after appearing on Good Morning America, making these selections effective for retargeting. This campaign configuration, combined with a natural-looking creative approach, optimally leverages Meta's machine learning capabilities. With an ad spend of just $1,450, we attracted 2,341 new users at an average customer acquisition cost of $0.60. Along with the positive CAC, the creative garnered over 238,000 engagements. Given our reach of 235,952, this results in an engagement cost of just $0.01 per post. The comments received have been amazing! The campaign's success has allowed them to allocate a consistent monthly budget of $1,000 to continue attracting new users. They will also use this data to seek additional advertising support from partners like Crocs and Bombas. You can view the two-page slide deck that includes links to the campaign's creative and some comment screenshots here: https://docs.google.com/presentation/d/1Rd-rnSEYJN0roUlGjg7QcQu4Oe0P8HgmhbvbsoRfvNc/edit?usp=sharing.