Numerous agencies claim to be CPG digital marketing agencies, with many recently adding "CPG" to their portfolio due to its rising popularity. In contrast, Hangar12 has a rich history spanning 50 years, having been founded in 1975 by Jack Arthur Keating, an early employee and WWII veteran honored with the Distinguished Flying Cross for his 35 missions in Europe. He instilled an unwavering dedication to discipline, results, and client commitment within the agency. This foundational ethos has only strengthened over three generations. Now led by CEO Greg Keating, who took over on January 1, 2024, Hangar12 operates as a streamlined, remote-first team of CPG experts—not generalists dabbling in packaged goods. Every strategist, media buyer, and creative team member is deeply immersed in the CPG landscape, including retail dynamics, buyer interactions, planograms, promotional calendars, and the intricate balance of trade versus marketing spending. Our resilience through economic downturns, retail mergers, the digital shift, and the DTC trend can be attributed to our adaptability and proven results. Unlike many who had to scramble with Zoom in 2020, we've been a distributed team for a decade, which has allowed us to keep overhead low and attract top talent, passing those savings on to our clients. Our tight-knit team comprises experts who fully understand their roles and can work autonomously, ensuring efficient project execution. Being a CPG marketing agency means little without the ability to engage fully throughout the consumer journey; awareness is meaningless without conversion, and social media buzz lacks value without retail presence. That’s why Hangar12 offers integrated marketing that synchronizes every interaction, from initial engagement to the shopping cart.