Lead Generation through webinars
Handshake has teamed up with the IG Wealth Management office on Montreal's South Shore to provide high-quality webinars focused on resilience and motivation, featuring well-known personalities such as Laurent Duvernay-Tardif, Pierre Hébert, Pierre Lavoie, and others! A NEW CHALLENGE: +1,500 PARTICIPANTS +8 WEBINARS +1 SATISFIED CUSTOMER We faced a significant challenge, as like many businesses, we needed to innovate during the pandemic. IG Wealth Management, which traditionally hosted in-person events, had to quickly adapt to find a way to continue expanding its client base. THE PROJECT Aiming to enhance the well-being of Quebec residents and demonstrate IG Wealth Management’s support, we launched a series of webinars on motivation and resilience throughout 2020 and 2021. Our role was to help IG roll out this initiative, ensuring we reached the appropriate audience with timely and relevant messaging. For each webinar, we developed customized posters to boost participation, created specific event pages, managed ticket sales via Eventbrite, organized event logistics, and handled advertising creation and management.