The world is evolving, presenting new opportunities for brands and services to reinvent themselves, while also introducing new complexities. Handmade simplifies this process for your team by clarifying what customers truly desire. We go beyond basic focus groups and surveys to address unmet needs and drive growth. What sets us apart is our lean, hands-on market research team that delivers quicker, more valuable insights. Our on-demand model allows us to connect specialized experts with your specific research challenges, yielding superior insights and significant value compared to typical large research firms. With over 20 years of experience and innovative research techniques, we help you achieve faster results. Our creative ethnographic approaches invite participants to share their insights as experts in their own experiences, leading to more genuine understanding. We are proactive and committed to providing a personal touch through our small, dedicated team of seasoned researchers who are enthusiastic about collaborating with stakeholders and the community. With Handmade, you can trust that you're in capable hands. We serve a diverse array of clients, from local Vancouver startups to major corporations like Telus. Our services extend beyond just providing data; we offer confidence and clarity that empower you to take action. While any research firm can present a data-filled report, our straightforward frameworks and models simplify complexity, making it easier for your team to initiate change together with us. Lead consultant Adam Collins brings extensive global brand and research experience to your team. An award-winning strategist, Adam has a 20-year career specializing in strategy, having held roles such as VP Head of Strategy at Cossette and McCann. He honed his qualitative research skills at Leo Burnett and has facilitated hundreds of focus groups, in-depth interviews, and online studies, earning multiple national and international awards for marketing effectiveness.