As a brand, every action you take serves as an advertisement. Every customer interaction, statement, and behavior evokes emotions and leaves an impression. Will customers return? Will they recommend your product or service to others? How do they feel when they hear your name or see your advertisements? Everything contributes to advertising, from the design and layout of your retail stores to your invoicing and ordering processes. Your chosen color scheme, the feelings your brand evokes, website headlines, and even the fine print matter. Social media videos, call handling, and customer complaint resolutions are also part of the equation. Business cards, brochures, product catalogs, emails from your sales team, vehicle wraps, TV commercials, radio ads, and digital impressions — all of these elements are significant. Each aspect counts. You need to establish a clear and consistent brand strategy that includes your key message and visual branding. This strategy will serve as the foundation for all future marketing materials and advertisements. Recognizing that everything is a form of advertising can help you develop your new plan. Yes, you will need a plan. ~ Mike Hallaron "Advertising that gets noticed. Gets remembered. Then gets the sale." Hallaron manages national, regional, and local accounts and is proud to collaborate with companies in the US, Mexico, Europe, and Australia.