Harlans - Rebrand, SEO, SEM and Conversion Optimiz
We assisted Harlan's in enhancing the customer experience, leading to increased revenue and a growing online market share. Through effective SEO and SEM strategies, Harlan's has emerged as a market leader in Western Canada, experiencing a significant rise in organic rankings for hundreds of key terms within six months. During this period, their retargeting ads were viewed nearly 2 million times, successfully directing thousands of visitors to their new website.
In terms of conversion optimization and rebranding, it was crucial to establish the appropriate online presence for Harlan's, which boasts over 75 years of content and various design elements. New content was crafted to engage customers quickly, while the refreshed visual identity distinguished them from industry norms. Check it out at harlans.ca.
For website development, the revamped Harlan's site is designed to attract and convert potential leads. Its clean layout and improved product presentation allow customers to navigate easily and enjoy a positive experience with the Harlan's brand online. Monthly monitoring of goal completions includes account setups, inquiries for prices and information, contact form submissions, and mobile click-to-call actions. In just six months, sessions on the site doubled, resulting in 311 completed goals.