Gumption Design Co., a creative studio based in Lancaster, PA, specializes in clear and enduring design for nonprofits, civic organizations, and mission-driven businesses. Founded by Zach Johnson Medland, the studio evolved from a side project into a dedicated partner offering agency-level branding with personalized care. Rooted in principles inspired by Robert Pirsig's concept of "gumption," the company embraces grit, curiosity, and craft in its process. They prioritize listening, eliminating unnecessary elements, and creating designs that support rather than overshadow their clients' missions. Their work focuses on crafting sustainable brands, websites, and visual systems that are simple, honest, and built to last. Committed to collaboration and thoughtful growth, Gumption fosters meaningful partnerships without relying on trends or superficial hype.