Gulsher Khoso — Graphic Designer & Creative Director To me, design is more than just a skill; it's a way of thinking, problem-solving, and helping brands present themselves as they deserve. I am Gulsher Khoso, an experienced freelance Graphic Designer with over six years in creating visual content for digital, print, and out-of-home media. Throughout my career, I've had the opportunity to work on projects that extend beyond standard client requests, enhancing my perspective, refining my craft, and elevating my expectations for quality design. At IGLOO Pakistan, a top FMCG brand in the country, I played a role in high-profile campaigns that influence how millions perceive and connect with products. This experience taught me to work efficiently and consistently while tapping into my creativity. Additionally, I served as a Visual QA Specialist for Canva's Beta Version at Ibex Global, where I was responsible for scrutinizing video templates for quality. This involved identifying design, animation, and formatting issues, ensuring templates aligned with beta compliance and visual standards, and documenting intricate, non-resolvable challenges. My time working on a product utilized by hundreds of millions highlighted a crucial lesson: precision is essential — it's part of the job. Currently, I am focused on my own venture, The Zedy, my freelance creative agency where strategy, design, and storytelling converge to create enduring brands. My skills include: - Branding & Identity Design - Packaging Design - Social Media & Marketing Creatives - Print Ads & Marketing Collateral - UI/UX Design With over 250 projects completed for clients in various sectors such as FMCG, food and beverage, education, health, and technology, I combine creative insight, quality dedication, and strategic thinking into every project I undertake.