**Digital Strategy Mobile & App Marketing Performance Marketing** **BACKGROUND** *Company Description:* I serve as the General Manager of ShopBack. *Company Overview:* ShopBack is the leading platform for rewarding shopping, providing cashback, deals, and savings while supporting merchants in reaching valuable, engaged customers. **OPPORTUNITY / CHALLENGE** *Goals for Growth Therapist:* Reduce the cost of acquiring new users through advertising, accelerate the learning process from each new advertisement, and share insights on emerging trends in user-generated content (UGC) and AI-based creatives. **SOLUTION** *How I discovered Growth Therapist:* Through a referral. *Reason for Choosing Growth Therapist:* They have excellent ratings and a strong cultural fit. *Team Size Assigned:* One team member. *Project Scope:* Samet conducted an in-depth evaluation of our performance marketing content, starting with an assessment of the current situation and recommending optimization strategies. He introduced tools to improve efficiency, demonstrated better workflows, and concentrated on SKAN tracking and iOS optimization to enhance our performance marketing strategy. **RESULTS & FEEDBACK** *Measurable Outcomes:* With Samet's assistance, we gained a clearer understanding of our OM creatives' performance, insights into video analysis and production tools, and an improved framework for our future OM creative processes, enabling quicker creative testing and faster feedback cycles. *Project Management Evaluation:* Samet managed the project efficiently, meeting all deadlines and maintaining effective communication. He was highly responsive to our needs, proactively addressing issues and adapting his strategies to achieve optimal results. His structured workflow and adaptability ensured a smooth and productive collaboration. *Communication Methods:* In-person and virtual meetings. *Distinctive Traits of Growth Therapist:* We were particularly impressed with the team's quick delivery of results, meticulous attention to detail, and deep expertise in the tools available. *Areas for Improvement:* None identified. --- **Digital Strategy Mobile & App Marketing Other Digital Marketing** **BACKGROUND** *Company Description:* I am the CEO & Co-founder of MetaBit Games Ltd. *Company Overview:* We create genre-defining mobile games. **OPPORTUNITY / CHALLENGE** *Goals for Growth Therapist:* Accelerate our user acquisition strategy and identify key data indicators that would facilitate entry into Tier One markets. **SOLUTION** *How I discovered Growth Therapist:* Through a referral from previous collaboration. *Reason for Choosing Growth Therapist:* They received high ratings, had a good cultural fit, and brought valuable expertise. *Project Scope:* Samet was responsible for developing our user acquisition strategy, emphasizing speed and identifying data trends to enable quick scaling and targeted outreach in key markets. He focused on creating and optimizing successful return on ad spend (ROAS) and purchase campaigns with an aggressive return timeframe. **RESULTS & FEEDBACK** *Measurable Outcomes:* Samet helped us develop a strategy and campaigns that identified outstanding user acquisition cohorts, achieving a 100% ROAS by day 28 in our primary market, the US! Partnering with Samet significantly expedited our user acquisition process. He helped pinpoint critical data indicators, allowing us to advance into Tier 1 markets faster, leading to considerable cost savings. Working with Samet was a pleasure; he took the time to understand our product thoroughly, and the creatives he implemented resonated perfectly with our audience. These results enabled us to concentrate on other essential aspects of the game, knowing we could effectively and profitably reach our target audience. *Project Management Evaluation:* They demonstrated exceptional diligence in task management and tracking, providing updates as they became available. They were quick to respond to inquiries and adaptable to our evolving needs. *Communication Methods:* In-person and virtual meetings. *Distinctive Traits of Growth Therapist:* Their extensive knowledge and understanding of the market stood out, covering everything from asset creation to campaign timing and targeting. Samet also genuinely cares about achieving mutual success and growing the product collaboratively. *Areas for Improvement:* None needed.